M&A Deal Summary

Marlin Equity Partners Acquires Virgin Pulse

On May 22, 2018, private equity firm Marlin Equity Partners acquired internet software and services company Virgin Pulse from Insight Partners

Acquisition Highlights
  • This is Marlin Equity Partners’ 14th transaction in the Internet Software and Services sector.
  • This is Marlin Equity Partners’ 55th transaction in the United States.
  • This is Marlin Equity Partners’ 1st transaction in Rhode Island.
Investment Fate
  • Virgin Pulse merged with another company in 2023.

M&A Deal Summary

Date 2018-05-22
Target Virgin Pulse
Sector Internet Software and Services
Buyer(s) Marlin Equity Partners
Sellers(s) Insight Partners
Deal Type Secondary Buyout
Advisor(s) Evercore Group (Financial)
Willkie Farr & Gallagher (Legal)

Target

Virgin Pulse

Providence, Rhode Island, United States
website
Virgin Pulse is a provider of employee-centric solutions that drive wellbeing, culture and productivity across organizations around the world. Virgin Pulse platform is purpose built to deliver a personalized, consumer-grade user experience designed to promote health, productivity, and culture across organizations and employees. Virgin Pulse was founded in 2004 and is based in Providence, Rhode Island.

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Buyer(S) 1

Buyer

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2005
PE ASSETS 8.5B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.


DEAL STATS #
Overall 68 of 107
Sector (Internet Software and Services) 14 of 35
Type (Secondary Buyout) 8 of 16
State (Rhode Island) 1 of 1
Country (United States) 55 of 77
Year (2018) 3 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-27 Openwave Mobility

Redwood City, California, United States

Openwave Mobility is a provider of software solutions to mobile carriers that address the rising costs of consumer data usage by enhancing the profitability and efficiency of IP traffic over 3G/4G mobile networks. Openwave Mobility was founded in 2001 and is based in Redwood City, California.

Sell $90M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-30 FrontStream

Reston, Virginia, United States

FrontStream is a provider of software and payment processing solutions that help charities and companies raise money, engage constituents and make a positive impact. FrontStream was established in 2007 and is based in Reston, Virginia.

Buy -

Seller(S) 1

SELLER

Insight Partners

Investor Investor Investor Investor Investor

website


Category Venture Capital Firm
Founded 1995
PE ASSETS 80.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

Insight Partners is a growth capital investment firm focused on early to later stage investments principally in the software sector. Insight Partners was formed in 1995 and is based in New York, New York.


DEAL STATS #
Overall 10 of 34
Sector (Internet Software and Services) 4 of 7
Type (Secondary Buyout) 3 of 16
State (Rhode Island) 1 of 1
Country (United States) 10 of 28
Year (2018) 4 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-21 Rithum

Atlanta, Georgia, United States

Rithum is a distributed commerce network connecting supply, demand and delivery that helps retailers and brands increase sales by expanding product assortments, promoting products on the channels that perform, and enabling rapid, on-time customer delivery. Rithum was founded in 1997 and is based in Atlanta, Georgia.

Buy $1.1B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-29 BMC

Houston, Texas, United States

BMC is a systems software provider which helps enterprise organizations manage and optimize information technology across cloud, hybrid, on-premise, and mainframe environments. BMC was established in 1980 and is based in Houston, Texas.

Sell -