M&A Deal Summary

Mark1 Media Pty. Acquires 365 Digital

On May 27, 2016, Mark1 Media Pty. acquired marketing company 365 Digital from Primedia

Acquisition Highlights
  • This is Mark1 Media Pty.’s 1st transaction in the Marketing sector.
  • This is Mark1 Media Pty.’s 2nd transaction in South Africa.
Investment Fate
  • 365 Digital was divested to a consortium of strategic buyers in 2021.

M&A Deal Summary

Date 2016-05-27
Target 365 Digital
Sector Marketing
Buyer(s) Mark1 Media Pty.
Sellers(s) Primedia
Deal Type Divestiture

Target

365 Digital

Cape Town, South Africa
website
365 Digital is a provider of ad-serving technology and solutions. 365 Digital helps brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Anzu, Zando. co. za, OLX, and EWN. 365 Digital was founded in 1999 and is based in Cape Town, South Africa.

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Buyer(S) 1

Buyer

Mark1 Media Pty.

Cape Town, South Africa

website


Category Company
Founded 2009
Sector Marketing
DESCRIPTION

Mark1 Media Pty. Ltd. is an advertising, programmatic buying, real-time bidding, game advertising and social advertising solutions.


DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 2 of 2
Country (South Africa) 2 of 2
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-27 Dash of Lime

Cape Town, South Africa

Dash of Lime is a digital media provider.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-04 365 Digital

Cape Town, South Africa

365 Digital is a provider of ad-serving technology and solutions. 365 Digital helps brands reach audiences at scale through its exclusive partnership with leading platforms like TikTok, Anzu, Zando. co. za, OLX, and EWN. 365 Digital was founded in 1999 and is based in Cape Town, South Africa.

Sell -

Seller(S) 1

SELLER

Primedia

Sandown, South Africa

website


Category Company
Founded 1994
Sector Media
DESCRIPTION

Formed in 1994, Primedia (Pty) Ltd. is a South African focused media and advertising group targeting premium consumers on the move. The company has a broad portfolio of broadcasting and out-of-home assets, covering a wide range of advertising opportunities including radio stations and in-mall media.


DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 2 of 2
Country (South Africa) 2 of 2
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-27 Dash of Lime

Cape Town, South Africa

Dash of Lime is a digital media provider.

Sell -