M&A Deal Summary

Magnite Acquires Telaria

On December 19, 2019, Magnite acquired software company Telaria

Acquisition Highlights
  • This is Magnite’s 2nd transaction in the Software sector.
  • This is Magnite’s 8th transaction in the United States.
  • This is Magnite’s 2nd transaction in New York.

M&A Deal Summary
Date 2019-12-19
Target Telaria
Sector Software
Buyer(s) Magnite
Deal Type Merger
Advisor(s) RBC Capital Markets (Financial)
Cooley LLP (Legal)

Target

Telaria

New York, New York, United States
website
Telaria is a provider of a full spectrum of video ad software products and services including premium programmatic buying and selling and analytics that connect the two. Tremor Video was founded in 2005 and is based in New York, New York.

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Buyer(S) 1

Buyer

Magnite

New York, New York, United States

website

Category Company
Founded 2007
Sector Internet Software and Services
Employees947
Revenue 577M USD (2022)
DESCRIPTION

Magnite is an operator of a sell-side advertising platform. Publishers use magnite technology to monetize their content across all screens and formats—including desktop, mobile, audio, and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Magnite was founded in 20O7 and is based in New York, USA.

DEAL STATS #
Overall 10 of 11
Sector (Software) 2 of 2
Type (Merger) 1 of 1
State (New York) 2 of 2
Country (United States) 8 of 9
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-21 RTK.io

New York, New York, United States

RTK.io, Inc. is a provider of tools and services that bring simplicity and control to header bidding for publishers. RTK.io is based in New York.

Buy $11M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-05 SpotXchange

Broomfield , Colorado, United States

SpotXchange, Inc. is a video advertising platform offering premium publishers holistic yield management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. SpotXchange was founded in 2007 and is based in Broomfield, Colorado.

Buy $1.2B
Mergr

Product

Company

Legal