M&A Deal Summary

Kohlberg & Company Acquires MarketCast

On October 25, 2016, private equity firm Kohlberg & Company acquired information services company MarketCast from RLJ Equity Partners and Brookside Equity Partners

Acquisition Highlights
  • This is Kohlberg & Company’s 1st transaction in the Information Services sector.
  • This is Kohlberg & Company’s 51st transaction in the United States.
  • This is Kohlberg & Company’s 5th transaction in California.

M&A Deal Summary
Date 2016-10-25
Target MarketCast
Sector Information Services
Buyer(s) Kohlberg & Company
Sellers(s) RLJ Equity Partners
Brookside Equity Partners
Deal Type Secondary Buyout
Advisor(s) Lazard Middle Market (Financial)
DLA Piper
Stroock & Stroock & Lavan (Legal)

Target

MarketCast

Los Angeles, California, United States
website
MarketCast is a provider of marketing research services and data analytics for the global entertainment industry. Through a variety of services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide, and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, and focus groups, as well as a host of custom offerings including brand/franchise studies, post-release studies, and attitudes and usage studies.

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Buyer(S) 1

Buyer

Kohlberg & Company

Mount Kisco, New York, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1987
PE ASSETS 11.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Kohlberg & Company is a private equity firm which acquires middle-market companies with consistent cash flow, and underperforming companies with operational deficiencies. Kohlberg looks to commit $100 to $500 million of equity capital in opportunities valued from $200 million to $2 billion. Kohlberg generally looks for opportunities in the manufacturing and service sectors, however the Firm will also selectively consider businesses in food and healthcare. Kohlberg tends not to consider technology or communications companies. Kohlberg & Company was formed in 1987 and has offices in Mt. Kisco, New York.

DEAL STATS #
Overall 52 of 79
Sector (Information Services) 1 of 1
Type (Secondary Buyout) 11 of 32
State (California) 5 of 5
Country (United States) 51 of 77
Year (2016) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-20 HawkeyePedershaab

Mediapolis, Iowa, United States

HawkeyePedershaab is a global manufacturer of capital equipment for the production of concrete pipe and manholes. With operations in Mediapolis, Iowa and Bronderslev, Denmark, Hawkeye offers a full range of customer solutions for manufacturers of concrete pipes, manholes and other precast products ranging from stand-alone production machines to fully automated plants incorporating the latest robotics and control technology. The Company works closely with concrete product manufacturers to design efficient and modern production facilities and has the largest global installed base of equipment in operation. HawkeyePedershaab was founded in 1915 and is based in Mediapolis, lowa.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-31 Franklin Energy

Port Washington, Wisconsin, United States

Franklin Energy offers a seamless customer experience through energy efficiency and demand response program management services, as well as product fulfillment. Franklin Energy has a nationwide footprint and will leverage its 30 years of expertise as it continues delivering integrated customer engagement solutions alongside its implementation services and product solutions. Franklin Energy was founded in 1994 and is based in Port Washington, Wisconsin.

Buy -

Seller(S) 2

SELLER

RLJ Equity Partners

Bethesda, Maryland, United States

website

Category Private Equity Firm
Founded 2006
PE ASSETS 850M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

RLJ Equity Partners LLC is a private equity firm focused on long term investments in North American middle-market companies. The Firm looks to invest $15 to $40 million per transaction in companies valued between $50 and $250 million. RLJ targets companies operating in the fields of aerospace/defense, auto/transportation, business services, consumer retail, media, and telecom. Types of transactions include corporate divestitures, buyouts, recapitalizations, growth equity, and add-on acquisitions. RLJ Equity Partners LLC was formed in 2006 and is based in Bethesda, Maryland.

DEAL STATS #
Overall 4 of 9
Sector (Information Services) 1 of 1
Type (Secondary Buyout) 1 of 3
State (California) 2 of 2
Country (United States) 3 of 8
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-11 CVC

Santos, Brazil

CVC Corp. is a tour operator in Latin America with a primary focus in Brazil. CVC organizes flights, cruises, hotels, and receptive services into vacation packages sold to Brazilian consumers through over 400 retail locations. CVC was established in 2009 and is based in Santos, Brazil.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-24 Native Maine Produce & Specialty Foods

Westbrook, Maine, United States

Native Maine Produce & Specialty Foods is a fresh foodservice distributor. NM provides its foodservice clients fresh, high quality produce and leading specialty products. With 3,000+ quality items in stock, 1,500+ New England customers have access to an impressive selection of local, regional & hard to find specialty foods and produce. Native Maine Produce & Specialty Foods was established in 1999 and is based in Westbrook, Maine.

Buy -
SELLER

Brookside Equity Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1977
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Brookside Equity Partners (BEP) focuses on private equity investments, including direct control investments, majority or minority co-investments alongside other investment firms, and, on a selective basis, investments in private funds or special situations. BEP targets North American middle-market companies with revenues greater than $15 million and at least $5 million of EBITDA. Sectors of interest include manufacturing, chemicals, financial services, environmental, food, and distribution. Brookside Equity Partners was formed in 1977 and is based in Stamford, Connecticut.

DEAL STATS #
Overall 22 of 28
Sector (Information Services) 1 of 1
Type (Secondary Buyout) 11 of 13
State (California) 3 of 3
Country (United States) 22 of 28
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-26 National Truck Protection

Winston-Salem, North Carolina, United States

National Truck Protection is a provider of extended service contracts for critical coverage on high-value fundamental drivetrain components for used class 3 through 8 trucks. National Truck Protection was founded in 1983 and is based in Winston-Salem, North Carolina.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-04 Seal Industries

Spring, Texas, United States

Seal Industries, Inc. is a provider of technical repair and compliance services to the refinery, petrochemical and utility markets.

Sell -
Mergr

Product

Company

Legal