M&A Deal Summary

HomeServe Acquires eLocal USA

On November 19, 2019, HomeServe acquired marketing company eLocal USA from LLR Partners

Acquisition Highlights
  • This is HomeServe’s 1st transaction in the Marketing sector.
  • This is HomeServe’s 5th transaction in the United States.
  • This is HomeServe’s 2nd transaction in Pennsylvania.

M&A Deal Summary

Date 2019-11-19
Target eLocal USA
Sector Marketing
Buyer(s) HomeServe
Sellers(s) LLR Partners
Deal Type Add-on Acquisition

Target

eLocal USA

Conshohocken, Pennsylvania, United States
website
eLocal USA LLC currently offers a performance-based advertising solution in over 75 consumer-facing verticals with a heavy emphasis on home services. By utilizing cutting edge technology and a robust network of publishers, eLocal reaches ready-to-buy consumers and intelligently routes over 3M calls and leads per year to its network of over 11.5K local, regional and national service providers.

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Buyer(S) 1

Buyer

HomeServe

Walsall, United Kingdom

website


Category Company
Founded 1991
Sector Consumer Services
Employees7,400
Revenue 1.3B GBP (2021)
DESCRIPTION

HomeServe is a home assistance company providing plumbing, drainage, electrics and heating maintenance and repair services through its own network of directly employed and sub-contracting specialist engineers. HomeServe was founded in 1991 and is based in Walsall, the United Kingdom.


DEAL STATS #
Overall 18 of 21
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 15 of 17
State (Pennsylvania) 2 of 3
Country (United States) 5 of 7
Year (2019) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-13 CroppMetcalfe

Fairfax, Virginia, United States

CroppMetcalfe, Inc. is a provider of heating, air conditioning, pest control, home performance & plumbing services. CroppMetcalfe, Inc. was founded in 1979 and is based in Fairfax, Virginia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-02 ServLine

Chattanooga, Tennessee, United States

ServLine provides unique leak adjustment products to participating utilities, which can help cover high water bill costs that result from leaking water pipes on a homeowner’s property, as well as a water and sewer service line protection program.

Buy -

Seller(S) 1

SELLER

LLR Partners

Philadelphia, Pennsylvania, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1999
PE ASSETS 3.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

LLR is a private equity firm that makes growth capital, buyout, and recapitalization investments in mid-sized growth companies with sustainable competitive advantages. LLR looks to invest $15 to $100 million per transaction and will consider both control and minority situations. Target companies generally have at least $10 million in annual sales and are valued up to $250 million. Broad industry sectors of interest include general business services, financial services, healthcare services, education, manufacturing, consumer/retail and information technology/software. LLR will consider investments throughout the US with an emphasis on opportunities located in the Eastern and Mid-Atlantic regions of the US. LLR Partners was formed in 1999 and is based in Philadelphia, Pennsylvania.


DEAL STATS #
Overall 52 of 69
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 32 of 42
State (Pennsylvania) 16 of 18
Country (United States) 51 of 68
Year (2019) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-16 DaySmart Software

Ann Arbor, Michigan, United States

DaySmart Software is a provider of business management software to consumer-facing small and medium sized enterprises. DaySmart offers software and supporting services that provide owners and managers of small, consumer-focused service establishments the information and workflow capabilities required to operate their businesses effectively. DaySmart Software was founded in 1999 and is based in Ann Arbor, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-04 Relay Network

Radnor, Pennsylvania, United States

Relay Network is a personalized mobile engagement company that enables businesses to deliver individualized solutions that simplify and improve the customer experience. Relay Network is based in Radnor, Pennsylvania.

Buy -