Investment Summary

Guidepost Growth Equity Invests In Tractive

On May 26, 2021, growth capital firm Guidepost Growth Equity invested in technology hardware company Tractive

Investment Highlights
  • This is Guidepost Growth Equity’s 1st transaction in the Technology Hardware sector.
  • This is Guidepost Growth Equity’s 1st transaction in Austria.

Investment Summary

Date 2021-05-26
Target Tractive
Sector Technology Hardware
Investor(s) Guidepost Growth Equity
Deal Type Venture

Target

Tractive

Pasching, Austria
website
Tractive develops pet wearables, apps, and online services; providing pet owners and pet lovers alike with more happiness, security, and peace of mind with their beloved four-legged friends. Tractive was founded in 2012 and is based in Pasching, Austria.

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Investor(S) 1

DESCRIPTION

North Bridge is an investment firm focused on providing seed, venture, and growth capital to technology enabled companies. Specific areas of interest include communications and infrastructure, software, materials, and digital media. For later stage growth transactions, North Bridge generally looks to acquire majority (or minority) positions to help fund liquidity needs, growth initiatives, or acquisitions. North Bridge was formed in 1994 and has offices in Waltham, Massachusetts and Palo Alto, California.


DEAL STATS #
Overall 25 of 29
Sector (Technology Hardware) 1 of 1
Type (Venture) 6 of 6
Country (Austria) 1 of 1
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-10 BrightTALK

San Francisco, California, United States

BrightTALK Ltd. is a marketing platform for webinars and virtual events in the enterprise IT market. BrightTALK’s offerings allow marketers to create original webinar and video content and engage 8 million professionals who have registered for the platform. Its solution combines access to decision-makers with a technology platform for creating online events. BrightTALK was founded in 2002 and is based in San Francisco, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-14 Spoonflower

Durham, North Carolina, United States

Spoonflower is an online community involved in fabric and textile printing. Spoonflower is a global marketplace offering custom, print-on-demand fabric, wallpaper, and home decor designed by global independent artists. Spoonflower was founded in 2008 and is based in Durham, North Carolina.

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