Investment Summary

Goode Partners Invests In Jocko Fuel

On March 13, 2022, private equity firm Goode Partners invested in consumer products company Jocko Fuel

Investment Highlights
  • This is Goode Partners’ 2nd transaction in the Consumer Products sector.
  • This is Goode Partners’ 17th transaction in the United States.
  • This is Goode Partners’ 1st transaction in Maine.

Investment Summary
Date 2022-03-13
Target Jocko Fuel
Sector Consumer Products
Investor(s) Goode Partners
Deal Type Growth Capital
Advisor(s) Intrepid Investment Bankers LLC (Financial)

Target

Jocko Fuel

Wilton, Maine, United States
website
Jocko Fuel is a provider of a broad range of premium sports nutrition products. The company's product line was launched with the introduction of the first and all-time best-selling product, Joint Warfare. Jocko Fuel's product line has grown to include GO energy drinks, MÖLK protein powders, pre-workout powders, Greens powder, and various other supplement products delivered in multiple formats. It sells products through a balanced omnichannel model, including direct-to-consumer through the Company's website, Amazon, and key retail partnerships, including Vitamin Shoppe and Wawa, among others. Jocko Fuel was formed in 2017 and is based in Wilton, Maine.

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Investor(S) 1

Investor

Goode Partners

New York, New York, United States

website

Category Private Equity Firm
Founded 2005
Size Small
Type Sector Agnostic
DESCRIPTION

Goode Partners is a private equity firm that targets investment opportunities with high-growth potential that involve consumer-oriented companies. The firm typically commits between $10 million to $30 million of capital per transaction. Goode seeks companies that have economic considerations, need to generate cash proceeds to mitigate personal risk, are looking to secure equity capital for growth, and are looking to repurchase the ownership of other, inactive shareholders. The firm focuses its investments in consumer related businesses, including; consumer brands and services, retail, restaurants and direct marketing/selling. Goode Partners was founded in 2005 and based in New York City and has an office in Arcadia, California.

DEAL STATS #
Overall 19 of 19
Sector (Consumer Products) 2 of 2
Type (Growth Capital) 12 of 12
State (Maine) 1 of 1
Country (United States) 17 of 17
Year (2022) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-06 ReadyWise

Salt Lake City, Utah, United States

ReadyWise is a food brand offering ready-to-eat meal and snacking solutions serving the preparedness, outdoors and everyday end markets with branded meals and snacks. ReadyWise is based in Salt Lake City, Utah.

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