M&A Deal Summary

Futurum Research Acquires Visible Impact

On May 24, 2023, Futurum Research acquired marketing company Visible Impact

Acquisition Highlights
  • This is Futurum Research’s 1st transaction in the Marketing sector.
  • This is Futurum Research’s 4th transaction in the United States.
  • This is Futurum Research’s 1st transaction in Texas.

M&A Deal Summary

Date 2023-05-24
Target Visible Impact
Sector Marketing
Buyer(s) Futurum Research
Deal Type Add-on Acquisition

Target

Visible Impact

Austin, Texas, United States
website
Visible Impact is a B2B marketing services firm specializing in messaging, content, and sales enablement that activates client stories for buyers and sellers to accelerate sales. Visible Impact was founded in 2012 and is based in Austin, Texas.

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Buyer(S) 1

Buyer

Futurum Research

Austin, Texas, United States

website


Category Company
Founded 2016
Sector Business Services
DESCRIPTION

Futurum Research is an independent research, analysis, and advisory firm focused on digital innovation, market-disrupting technologies, and industry trends. Futurum Research was founded in 2016 and is based in Austin, Texas.


DEAL STATS #
Overall 4 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (Texas) 1 of 1
Country (United States) 4 of 4
Year (2023) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-10 Dash Network

Lakewood, Colorado, United States

Dash Network is an independent, integrated B2B research, events, and digital media platform focused on best business practices and technology solutions for the global customer experience (CX) market. The company provides a unique, CX-focused, full-service content and marketing solution, designed to enable industry participants’ strategic planning and go-to-market initiatives, while simultaneously extending the market reach of corporate brands and product messaging to a global audience of CX practitioners. Dash Network is based in Lakewood, Colorado.

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