M&A Deal Summary

Dentsu Aegis Network Acquires AdWatch

On June 4, 2008, Dentsu Aegis Network acquired marketing company AdWatch

Acquisition Highlights
  • This is Dentsu Aegis Network’s 3rd transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 1st transaction in Russia.

M&A Deal Summary

Date 2008-06-04
Target AdWatch
Sector Marketing
Buyer(s) Dentsu Aegis Network
Deal Type Add-on Acquisition

Target

AdWatch

Moscow, Russia
website
AdWatch independent digital marketing agency. its expertise covers strategic planning, online media planning and buying, creative services, website design and build, online PR and below-the-line services and other digital marketing solutions.

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Buyer(S) 1

Buyer

Dentsu Aegis Network

London, United Kingdom

website


Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.


DEAL STATS #
Overall 18 of 130
Sector (Marketing) 3 of 60
Type (Add-on Acquisition) 16 of 118
Country (Russia) 1 of 2
Year (2008) 5 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-05-01 Tempo Media SRL

Bucharest, Romania

Tempo Media SRL is an independent full service advertising agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-11 MenCompany srl

Milan, Italy

MenCompany srl is a provider of strategy, consultancy and execution in events marketing and unconventional media. MenCompany specialises in tailor made one-off events, road-shows and ambient marketing.

Buy -