M&A Deal Summary

Clarus Commerce Acquires PrizeLogic

On September 9, 2021, Clarus Commerce acquired digital media company PrizeLogic from Pamlico Capital

Acquisition Highlights
  • This is Clarus Commerce’s 1st transaction in the Digital Media sector.
  • This is Clarus Commerce’s 1st transaction in the United States.
  • This is Clarus Commerce’s 1st transaction in Michigan.

M&A Deal Summary
Date 2021-09-09
Target PrizeLogic
Sector Digital Media
Buyer(s) Clarus Commerce
Sellers(s) Pamlico Capital
Deal Type Add-on Acquisition
Advisor(s) BrightTower (Financial)

Target

PrizeLogic

Southfield, Michigan, United States
website
PrizeLogic is a provider of digital promotions for leading consumer brands and retailers. PrizeLogic’s proprietary software platform provides scalable, complex, and real-time promotional programs across all digital channels. PrizeLogic was founded in 2008 and is based in Southfield, Michigan.

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Buyer(S) 1

Buyer

Clarus Commerce

Rocky Hill, Connecticut, United States

website

Category Company
Founded 2001
Sector Internet Software and Services
DESCRIPTION

Clarus Commerce is a developer and operator of cloud based comprehensive platform for membership and loyalty programs through an owned and operated channel and white label channel. Clarus Commerce was founded in 2001 and is based in Rocky Hill, Connecticut.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Michigan) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1

Seller(S) 1

SELLER

Pamlico Capital

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1988
PE ASSETS 3.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Pamlico Capital is a private equity group focused on mid-sized transactions. Pamlico looks to invest $25 to $125 million per transaction. Sectors of interest include business and technology services, consumer products/services, industrial, energy, financial services, healthcare, media, and communications. Pamlico will consider both minority and majority positions. Prospective transactions include management or leveraged buyouts, recapitalizations, growth financings, mezzanine, and special situations. Pamlico was formerly known as Wachovia Capital Partners. The Firm was originally formed in 1988 and is based in Charlotte, North Carolina.

DEAL STATS #
Overall 55 of 61
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 28 of 32
State (Michigan) 3 of 3
Country (United States) 53 of 59
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-02 Profisee

Alpharetta, Georgia, United States

Profisee is a provider of next generation master data management software solutions. Profisee’s Platform, and its Profisee Advantagetm Go-To-Market model, deliver enterprise MDM solutions for any size organization, helping them tackle the challenge of maintaining high data quality and trusted analytics. Profisee helps customers leverage a variety of data sets, from customer and product data domains to financial, equipment, and employee data sources. Profisee was founded in 2007 and is based in Alpharetta, Georgia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-22 AVANT

Chicago, Illinois, United States

AVANT is a platform for IT decision-making and the nation’s premier distributor for next-generation technology. AVANT was founded in 2009 and is based in Chicago, Illinois.

Buy -
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