M&A Deal Summary

Bushnell Acquires Primos

On April 17, 2012, Bushnell acquired consumer products company Primos from Optronics Products

Acquisition Highlights
  • This is Bushnell’s 5th transaction in the Consumer Products sector.
  • This is Bushnell’s 5th transaction in the United States.
  • This is Bushnell’s 1st transaction in Mississippi.

M&A Deal Summary
Date 2012-04-17
Target Primos
Sector Consumer Products
Buyer(s) Bushnell
Sellers(s) Optronics Products
Deal Type Divestiture

Target

Primos

Flora, Mississippi, United States
website
Primos is a manufacturer and marketer of Primos-branded hunting accessories for a blue chip base of North America’s outdoor retailers. The Company’s products are renowned amongst hunting enthusiasts for innovative designs and features, quality of craftsmanship, consistency of performance and ease-of-use.

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Buyer(S) 1

Buyer

Bushnell

Overland Park, Kansas, United States

website

Category Company
Founded 1984
Sector Consumer Products
DESCRIPTION

Bushnell, Inc. is a designer, marketer and distributor of branded sports optics, outdoor accessories and performance eyewear. Bushnell offers a broad portfolio of high-quality, innovative and affordable products targeted to the outdoor and sport enthusiast.

DEAL STATS #
Overall 6 of 7
Sector (Consumer Products) 5 of 5
Type (Divestiture) 2 of 2
State (Mississippi) 1 of 1
Country (United States) 5 of 6
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-31 Night Optics USA

Huntington Beach, California, United States

Night Optics USA, Inc. is a provider of professional quality night vision and thermal technologies for commercial, law enforcement and military applications.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-02 Gold Tip

Orem, Utah, United States

Gold Tip is a manufacturer of arrows and archery products for target archery and bow and crossbow hunting. Widely regarded as the maker of the most durable and accurate carbon arrows in the industry, Gold Tip also produces the Bee Stinger line of premium bow stabilizers.

Buy -

Seller(S) 1

SELLER

Optronics Products

Muskogee, Oklahoma, United States

website

Category Company
Founded 1972
Sector Automotive
DESCRIPTION

Optronics Products, Inc. is a supplier of vehicular lighting products and related accessories. The company sells a broad range of lighting products to automotive, outdoor and mass merchant retailers, as well as OEM customers.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Mississippi) 1 of 1
Country (United States) 1 of 1
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-12-14 Primos

Flora, Mississippi, United States

Primos is a manufacturer and marketer of Primos-branded hunting accessories for a blue chip base of North America’s outdoor retailers. The Company’s products are renowned amongst hunting enthusiasts for innovative designs and features, quality of craftsmanship, consistency of performance and ease-of-use.

Buy -
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