M&A Deal Summary

Authentic Brands Group Acquires Reebok

On August 12, 2021, Authentic Brands Group acquired apparel/textiles company Reebok from adidas for 2.5B USD

Acquisition Highlights
  • This is Authentic Brands Group’s 14th transaction in the Apparel/Textiles sector.
  • This is Authentic Brands Group’s largest (disclosed) transaction.
  • This is Authentic Brands Group’s 22nd transaction in the United States.
  • This is Authentic Brands Group’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2021-08-12
Target Reebok
Sector Apparel/Textiles
Buyer(s) Authentic Brands Group
Sellers(s) adidas
Deal Type Divestiture
Deal Value 2.5B USD

Target

Reebok

Canton, Massachusetts, United States
website
Reebok is a producer of athletic shows and sports apparel. The Company was formed in 1895 and is based in Canton, Massachusetts.

Search 192,500 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Authentic Brands Group

New York, New York, United States

website

Category Company
Sector Consumer Products
DESCRIPTION

Authentic Brands Group is a brand development company which owns a major global portfolio of iconic fashion, sports and entertainment brands. ABG's mission is to acquire, manage and build long-term value of consumer brands through partnering with best-in-class licensees and retailers. Authentic Brands Group is based in New York City.

DEAL STATS #
Overall 25 of 29
Sector (Apparel/Textiles) 14 of 18
Type (Divestiture) 11 of 12
State (Massachusetts) 1 of 2
Country (United States) 22 of 24
Year (2021) 3 of 3
Size (of disclosed) 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-23 PVH - Heritage Brands Business

New York, New York, United States

PVH Corp.'s Heritage Brands Business includes Izod, Van Heusen, and Arrow brands that are trusted style authorities known for their premium lifestyle offerings, which include sportswear, dress furnishings, denim, footwear, accessories, fragrance, home, and many other categories. Each brand infuses its unique DNA and legacy of elegance into products that represent best-in-class quality and style offered at an exceptional value.

Buy $220M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-26 Ted Baker

London, United Kingdom

Ted Baker is a lifestyle brand through disciplined development across three main distribution channels and a relentless focus on design, quality, and attention to detail. Ted Baker was founded in 1987 and is based in London, England.

Buy £211M

Seller(S) 1

SELLER

adidas

Herzogenaurach, Germany

website

Category Company
Founded 1920
Sector Apparel/Textiles
Employees58,007
Revenue 22.5B EUR (2022)
DESCRIPTION
Entrance to an Adidas Group office in Spartanburg, South Carolina.
Entrance to an Adidas Group office in Spartanburg, South Carolina.

adidas is a global producer of sporting goods and apparel. Its brands include Adidas, Five Ten, Reebok, TaylorMade, Adams Golf, and Ashworth. adidas was founded in 1920 and is based in Herzogenaurach, Germany.

DEAL STATS #
Overall 6 of 6
Sector (Apparel/Textiles) 3 of 3
Type (Divestiture) 6 of 6
State (Massachusetts) 2 of 2
Country (United States) 4 of 4
Year (2021) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-27 CCM Hockey

Montreal, Quebec, Canada

CCM Hockey is a designer, manufacturer, and marketer of hockey equipment and related apparel. With operations in Canada, the United States, and Europe. CCM Hockey was founded in 1899 and is based in Montreal, Quebec.

Sell -
Mergr

Product

Company

Legal