M&A Deal Summary

ASG Acquires Traject

On March 12, 2020, ASG acquired software company Traject

Acquisition Highlights
  • This is ASG’s 11th transaction in the Software sector.
  • This is ASG’s 19th transaction in the United States.
  • This is ASG’s 4th transaction in Washington.

M&A Deal Summary
Date 2020-03-12
Target Traject
Sector Software
Buyer(s) ASG
Deal Type Add-on Acquisition

Target

Traject

Bellevue, Washington, United States
website
Traject is a provider of a suite of digital marketing tools. Traject is a marketing technology company that exists to help digital agencies, brands, and marketers grow. Combining eight industry-leading brands that serve hundreds of thousands of users, the Traject suite provides tools to increase our customers’ visibility online across all channels. Traject is based in Bellevue, Washington.

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Buyer(S) 1

Buyer

ASG

Walnut Creek, California, United States

website

Category Company
Sector Software
DESCRIPTION

ASG is a software business that buys, builds, and operates market-leading vertical SaaS companies. ASG brings exceptional talent, deep data analytics, and a market-tested software playbook to take your company to the next level.

DEAL STATS #
Overall 19 of 29
Sector (Software) 11 of 18
Type (Add-on Acquisition) 17 of 26
State (Washington) 4 of 5
Country (United States) 19 of 29
Year (2020) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-13 GatherUp

San Jose, California, United States

Early Echo LLC is a SaaS solution for reputation and customer experience management. Early Echo was founded in 2013 and is based in San Jose, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-25 Homebot

Denver, Colorado, United States

Homebot, Inc. is a mortgage lending and real estate software solution that maximizes repeat business for lenders and agents by empowering consumers to build wealth through homeownership. Homebot was founded in 2015 and is based in Denver, Colorado.

Buy -
Mergr

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