M&A Deal Summary

Advantage Solutions Acquires The Linkage Group

On March 5, 2015, Advantage Solutions acquired information services company The Linkage Group

Acquisition Highlights
  • This is Advantage Solutions’ 1st transaction in the Information Services sector.
  • This is Advantage Solutions’ 2nd transaction in Canada.
  • This is Advantage Solutions’ 2nd transaction in Ontario.

M&A Deal Summary

Date 2015-03-05
Target The Linkage Group
Sector Information Services
Buyer(s) Advantage Solutions
Deal Type Add-on Acquisition

Target

The Linkage Group

Markham, Ontario, Canada
website
The Linkage Group is a provider of third party merchandising and retail information company.

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Buyer(S) 1

Buyer

Advantage Solutions

Irvine, California, United States

website


Category Company
Founded 1987
Sector Marketing
Employees18,000
Revenue 4.1B USD (2022)
DESCRIPTION

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Irvine, California.


DEAL STATS #
Overall 11 of 23
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 11 of 21
State (Ontario) 2 of 2
Country (Canada) 2 of 2
Year (2015) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-28 StoreBoard Media

New York, New York, United States

StoreBoard Media LLC is a business focused on advertising placement on security pedestals located at the entrances and exits in major retailers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-03 ATLAS Technology Group

Bentonville, Arkansas, United States

ATLAS Technology Group is a technology company that provides brands with insights and tools through its proprietary application suite to enhance product sales in-store. Atlas is headquartered in Bentonville, Arkansas.

Buy -