M&A Deal Summary

Accenture Acquires Entropia

On June 2, 2021, Accenture acquired marketing company Entropia

Acquisition Highlights
  • This is Accenture’s 17th transaction in the Marketing sector.
  • This is Accenture’s 1st transaction in Malaysia.

M&A Deal Summary
Date 2021-06-02
Target Entropia
Sector Marketing
Buyer(s) Accenture
Deal Type Add-on Acquisition

Target

Entropia

Kuala Lumpur, Malaysia
website
Entropia is a digital transformer that features a team of more than 210 employees skilled in scaling unique digital experiences for brands. The company enables businesses to adapt to a rapidly changing landscape by providing a seamless combination of services focuses on holistic growth and future-oriented development. Entropia was formed in 2016 and is based in Kuala Lumpur, Malaysia.

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Buyer(S) 1

Buyer

Accenture

Dublin, Ireland

website

Category Company
Founded 1951
Sector Business Services
Employees624,000
Revenue 61.6B USD (2022)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.

DEAL STATS #
Overall 222 of 315
Sector (Marketing) 17 of 21
Type (Add-on Acquisition) 196 of 280
Country (Malaysia) 1 of 1
Year (2021) 28 of 59
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-01 Nell’Armonia

Paris, France

Nell’Armonia is a consulting and technology company specialized in enterprise performance management (EPM) solutions. Nell’Armonia was founded in 2005 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-14 umlaut

Nordrhein-Westfalen, Germany

umlaut is an engineering consulting and services firm. umlaut is based in Nordrhein-Westfalen, Germany.

Buy -
Mergr

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